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通俗的来说松果窗饰是一家提供商业窗帘解决方案的公司。名字则是来源于冰河世纪的那只松树追逐的橡果。听起来很混乱的品牌名称来历让整个品牌的视觉化表现在设计初期就问题重重。偏巧甲方是一名曾经的设计从业者,高度推崇原研哉等大师的作品。在经过慎重讨论完全摒弃表达企业名称元素后我们最终拿出了一份格调极高的设计方案。
甲方多次强调窗帘是处理光的艺术。所以设计的方向被确定在“如何捕捉光的形态”这个话题上。设计师在计划自己冬季的北欧行程时从极光这一特殊的自然现象上获得了灵感,将产品属性、行业属性与精神属性巧妙的结合了起来,又通过细腻的表现手法让整个图形即使在单色环境下也拥有了良好的表达性与辨识度。提供了一份让人难忘的解决方案。
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