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“Logo设计一定要简洁”是外行对这个行业浅薄的误解。简洁的Logo除了制作的时候比较方便省钱之外并没有很特别的好处。
Logo的识别性只取决于曝光频率和独特性两个因素。这也是上世纪90年代3DLogo风靡一时的原因。足够特别又能够让人理解从而建立记忆锚点的Logo才是容易记忆的。简洁的Logo因为设计过程中删除了大部分特征导致的造型雷同实际上更不利于你记得它们。
BIGRAY CAMP是一家位于北美,主要服务星空摄影旅行的小众品牌。品牌涵盖了旅行服务与野营用品两大领域。
BIGRAY这个名字来自于创始人儿时的本地化俚语,指的是日已落月未升的黑暗时刻,因为这段时间的天空会呈现一种深沉的蓝紫色,十分适合拍摄夜景,所以被用来作为了品牌名称。
设计采用了犀牛来表达品牌产品的质量坚固与户外性质。同构的内容则来自于委托人最喜欢的一副风景照片——安塞尔亚当斯的《月升》
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