Infinity Health 品牌Logo与VI设计案例 | KG Design

Infinity Health: 构筑无限信赖的健康品牌视觉识别系统

项目背景：为新兴健康品牌注入生命力

Infinity Health 是一家专注于前沿健康科学的创新企业。他们委托 KG Design 为其创建一个全新的品牌形象，核心诉求是：新形象需要既能体现医疗领域的专业与严谨，又能向用户传递出品牌所承诺的无限关怀与长久信赖。

INFINITE HEALTH is a research enterprise located in Bern, Switzerland, specializing in the development of specialty pharmaceuticals and life sciences. The core of the logo design is to combine the rationality and precision of a technology company with the vitality and exuberance of life. The design cleverly integrates the double helix structure, representing genes, with the ∞ symbol (representing infinity), and incorporates leaf elements that symbolize life. By reducing the closed loops on both sides of the infinity symbol, the theme of "INFINITY" is further highlighted, emphasizing the depth and vastness of the life sciences field.

The overall logo design adheres to the client's request for a precise and reliable technology brand image, while also adding a touch of warmth and vitality through the color scheme and dynamic line structure. The green color symbolizes nature, life, and growth, aligning with the core concept of life sciences. The final logo not only maintains the professional image of a technology company but also imbues the brand with warmth and energy, showcasing the infinite potential and development of "INFINITE HEALTH" in the life sciences field.