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【我司案例】香港中文大学人文社科学院|学院logo设计

香港中文大学人文社科学院的Logo以现代、简约的视觉语言,传达学院对人文与社会科学的关注。整体图形结构采用中心对称设计,象征学术的平衡、交流与共融。核心图形由三个流畅交织的结构构成,隐喻中文“人”字,象征人文社科领域的核心——“人”,同时表现出人与社会、人与学术、人与世界的相互联系,强调学院的研究方向和使命。对称的几何构造传递稳定与和谐的视觉感受,象征学院学术研究的严谨性和思想的多元融合,而三个交汇的部分则代表知识的交融、学科的互通,以及学院鼓励跨学科研究的精神。

整体而言,Logo充分展现学院的核心价值观,以“人”为核心,关注社会发展、人类思想、文化与历史,同时通过交错线条体现学科交融,强调人文社科对社会的影响。设计延续香港中文大学的教育理念,同时展现学院前沿的学术追求,彰显其在人文社科领域的国际影响力。

The logo of the Faculty of Arts and Social Sciences at The Chinese University of Hong Kong employs a modern and minimalist visual language to convey the faculty’s dedication to the humanities and social sciences. The overall graphic structure adopts a centrally symmetrical design, symbolizing academic balance, exchange, and integration. The core graphic consists of three smoothly interwoven structures, subtly representing the Chinese character "人" (meaning "person"), which symbolizes the essence of the humanities and social sciences—the focus on human beings. It also illustrates the connections between individuals and society, individuals and academia, as well as individuals and the world, emphasizing the faculty’s research directions and mission. The symmetrical geometric construction conveys a sense of stability and harmony, reflecting the rigorous academic research and the integration of diverse perspectives. The three intersecting parts further signify the fusion of knowledge, interdisciplinary connectivity, and the faculty’s commitment to encouraging cross-disciplinary studies.

Overall, the logo fully embodies the core values of the faculty, placing "humanity" at its center while addressing social development, human thought, culture, and history. Through the intersecting lines, it highlights the integration of disciplines and underscores the impact of the humanities and social sciences on society. The design aligns with the educational philosophy of The Chinese University of Hong Kong, while also showcasing the faculty’s pursuit of academic excellence and its international influence in the field of humanities and social sciences.

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