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玉:玉有五德,仁义礼智信;集阴阳之精气。山:高、广、众、久、含、藏、内敛。玉、山二字于众多美好的寓意于一身。甲方希望在展现标志主体的同时不失科技感。最终选择了以负空间的方式展示山的轮廓,以点阵展示山的细节,高远而沉稳。主色调也与投资方——高瓴资本的红色相呼应。
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玉:玉有五德,仁义礼智信;集阴阳之精气。山:高、广、众、久、含、藏、内敛。玉、山二字于众多美好的寓意于一身。甲方希望在展现标志主体的同时不失科技感。最终选择了以负空间的方式展示山的轮廓,以点阵展示山的细节,高远而沉稳。主色调也与投资方——高瓴资本的红色相呼应。