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直白一美立足于如今医美市场良莠不齐,消费者无从选择的乱象。希望通过创立一家具有权威性的医美推介平台,梳理出质优价廉的医美服务展现给消费者。
直白=简单直接,一美则是医美的谐音,亦含有变得更美的寓意。从命名即可看出委托人飒爽果断的思维框架。结合委托人中意原研哉MG的设计可以得出,委托人会比较倾向于简单直接的表现风格。
委托人特别提醒,由于大量医美品牌拙劣的LOGO设计导致的糟糕印象,所以不接受任何形式的美女侧脸作为设计元素使用。
故而我们在设计稿件的定调上除了沿用原研哉美即LOGO设计思路完成的ZB字母组合之外,会着重考虑偏向几何化,标准化的线条与块面结构来达成委托人较为欣赏的简约直接的视觉风格。
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图形创意来源:
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文字创意来源:
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