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PROUD SPORTS是一家位于英国的运动品牌。致力于鼓励任何年龄、体型、种族、性取向、运动水平的人都可以毫无顾虑,自在并自豪的参加运动。
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考虑到品牌的定位与客群,我们决定采用一个尽可能简单且亲切的符号来传达品牌所期望的价值形象。本稿Logo的造型灵感来源于越野慢跑中山体上曲折的小路,具体设计元素上则采用了PROUD SPORTS的首字母SP进行同构,整体造型不存在锋利的倒角。以一种容易使人亲近的柔软质感对外观进行呈现。倾斜的字母造型为Logo添加了向前的动势,从而传达出运动品牌的视觉属性。
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基于品牌的LGBTQIA属性,我们希望为这个Logo赋予多样且亲切的视觉效果。所以在Logo彩稿的颜色搭配上大胆的采用了多组不同的彩虹渐变方式来进行表达。这些稿件既可以用于表达品牌内部不同的细分部门与多元化的群体属性,也可以呼应不同的运动形式与宣传物料呈现出更具吸引力的视觉主题。
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通过三维方式呈现线条结构的基调也让我们可以轻易的对这一风格进行拓展。我们以Logo相同的手法为品牌提供了一组运动icon,搭配丰富的基础配色,极大的扩展了品牌的视觉冲击与表现力。
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