龚羽晗 - 红点奖/iF奖得主 | 品牌/包装/空间设计师

如何通过 Branding 和 Logo 设计，为 Monty 教育品牌注入新生命？

Sat, 24 Jan 2026 07:01:44 -0800

在为加拿大知名学前教育品牌 Monty 进行 Branding 的过程中，我们面临一个有趣的挑战：如何将深刻的蒙特梭利教育理念，通过现代 logo 设计直观地传达给新一代的父母与孩子？

我们的答案是——回归本源。

我们从1950年代的中世纪现代主义中汲取灵感，将纯粹的几何图形定为这次品牌设计的基石。这不仅是对蒙氏教育“从基础形态认知世界”理念的致敬，也是我们对“知识构建”过程的视觉转译。每一个圆形、方形和三角形，都在讲述一个关于学习与创造的故事。

这次的公司 logo 设计远不止于一个图形。它是一个起点，一个完整的视觉体系的开端。我们希望，当孩子们看到这些由基础图形构成的读物和工具时，不仅是在学习，更是在进行一场美学探索。

最终，我们交付的 Branding 方案，成功地将 Monty 从一个教育品牌，提升为一个兼具教育价值与审美体验的生活方式品牌，实现了品牌价值的最大化。

【我司案例】金矿品牌Logo设计

Sun, 21 Dec 2025 07:38:52 -0800

Rosa Management 的视觉标识以希腊神话中的“金苹果”为核心意象，深度链接黄金所代表的极致财富与行业领导地位。设计采用极简的超现实主义手法，将苹果结构重塑为极具纵深感的螺旋空腔，精准映射从地层勘探到提炼升华的矿业全产业链流程。明暗交织的金属光影不仅赋予标志厚重的体积感，更象征着品牌在资源掌控上的决策深度。这种“挖掘”与“沉淀”的视觉逻辑，不仅展现了企业卓越的工程技术，更彰显了 Rosa Management 在全球矿业版图中，以精准洞察重塑资本价值的商业雄心与专业高度。

The visual identity of Rosa Management centers on the "Golden Apple" from Greek mythology, forging a profound connection between the ultimate wealth represented by gold and the brand's industry leadership. Employing a minimalist surrealist approach, the design reshapes the apple’s structure into a spiral cavity with immense depth—a precise metaphorical mapping of the entire mining lifecycle, from geological exploration to the refinement and sublimation of minerals. The sophisticated interplay of metallic light and shadow lends the logo a substantial sense of volume while symbolizing the brand’s strategic depth in resource management. This visual logic of "extraction and accumulation" not only showcases the firm’s engineering excellence but also underscores Rosa Management’s commercial ambition and professional stature in reshaping capital value across the global mining landscape.

【我司案例】宴阑辣椒酱包装设计

Tue, 09 Dec 2025 03:53:29 -0800

辣椒酱包装设计

【我司案例】科技公司ZHUB品牌LOGO设计

Mon, 15 Sep 2025 08:53:38 -0700

“Zh”两个字母的图形基于拓扑构造逻辑进行设计，在二维视觉中呈现出一种三维空间的复杂结构。整体造型融合了折叠、交错与透视的视觉语言，使整个符号看似在现实空间中难以完成，形成了一种“不可能结构”的错觉。这种具有挑战感和未来感的形式，体现了品牌在科技美学上的探索精神，也暗示着 zhub 在都市运动科技领域的先锋地位。

复杂但精密的构造不仅增强了品牌识别度，也象征品牌对于“精度”、“结构性”与“系统性思维”的高度重视。正是这种视觉与理念的双重“嵌套”，构筑了 zhub 独特的品牌语法——科技与运动的多维交汇点。

【我司案例】LAG

Sun, 07 Sep 2025 06:13:20 -0700

LAG 是一家创立于伦敦的实验型视觉品牌，其命名源自“延迟（Lag）”，象征当代数字社会中人与系统的错位与滞后。品牌主张将“视觉干扰”“错误美学”作为语言，而非故障，把失真、卡顿、噪点、偏移等现象重新定义为文化表达手段。

LAG 的标志采用错位、阴影与不对称结构构建，模拟系统加载失败或视觉残影的状态；色彩方面，大胆运用荧光黄、洋红、青绿与黑色，强调高饱和印刷与屏幕破损质感。版式风格拒绝传统网格与对齐，而选择扫描线、模糊遮罩、像素切片等干扰图层进行信息构建。

【我司案例】iFUTURE品牌设计

Wed, 13 Aug 2025 02:16:19 -0700

iFuture作为日本专注小家电研发与制造的科技品牌，在Logo设计上追求低调、耐看，并能与工业设计风格深度融合。设计以极简几何字体为基础，保持结构的平衡感与科技感，传递品牌的精密与专业。标志采用鲜明的红色，不仅呼应了日本工业设计中常见的高识别度视觉语言，也象征着品牌的热情、能量与创新精神。

字体结构经过精确比例调整，使其在不同媒介与产品外观上都能与整体设计无缝衔接——无论是应用在小家电机身、包装，还是数字化界面中，都能呈现出简洁、统一且富有质感的视觉效果。整体风格既能在国际市场上突显日本设计的独特美学，又兼顾了长期使用的视觉耐看性和品牌延续性。

【我司案例】中国空手道协会示范团｜logo设计

Wed, 23 Jul 2025 07:08:11 -0700

本标志以圆形为基本构型，象征“道”的哲学精神与东方文化中对完整、循环与和谐的理解。图形借鉴“太极”理念，以现代方式演绎“动与静”“刚与柔”的对立统一，体现中国空手道注重的内在秩序与身心合一。

标志采用黄色与藏蓝渐变，分别寓意光明荣耀与沉着力量，增强整体的专业性与文化辨识度。图形中心以抽象造型展现空手道选手的防守姿态，传达克己、专注与敬礼精神，体现“以技传礼、以形立范”的使命。

整体构图在静中见动，于柔中藏刚，负形设计暗含巨浪与朝阳意象，寓意空手道精神在新时代中不断向上、广泛传播。字体方面，中文采用厚重书法风，英文字体则为现代无衬线，呈现庄重权威与国际视野的统一。

This logo is based on a circular structure, symbolizing the philosophical concept of the "Dao" and the Eastern cultural values of wholeness, continuity, and cosmic harmony. Inspired by the Taiji (Yin-Yang) principle, the design presents a modern interpretation of the balance between motion and stillness, hardness and softness—reflecting Chinese Karate’s emphasis on inner order and the unity of body and mind.

The color gradient of yellow and dark blue conveys a dynamic visual contrast: yellow represents light, honor, and heritage, while dark blue symbolizes composure, resilience, and strength. At the center, an abstract figure depicts a Karate practitioner in a defensive stance, conveying the spirit of self-discipline, focus, and respect—embodying the mission of "teaching etiquette through technique and setting standards through form."

The overall composition reveals movement within stillness and strength within softness. The negative space subtly forms the image of rising sun beneath crashing waves, representing unwavering faith and hope amidst challenges, and symbolizing the continuous rise and wide dissemination of Chinese Karate spirit in the new era. The Chinese typography adopts a bold calligraphic style to convey...Read More

【我司案例】东方碳足迹｜环保品牌logo设计

Mon, 30 Jun 2025 20:37:40 -0700

该LOGO在简约的结构下巧妙地融合了ECF三个字母的元素，呈现出清晰、现代、科技感的视觉效果。设计重点体现在形式与功能的统一，通过几何形态与线条简化的方式，传递了平台所代表的标准化、精准性和创新。 ECF字母的表现：通过字母的几何化处理，使用矩形与斜切线条相结合的方式，简洁而有力地展现了平台的核心信息。这种设计方法加强了视觉引导性，同时又与碳足迹的“减排”概念相契合。每个字母的形态变化既独立又相互关联，展现了平台的多维度服务与功能。矩形框架与点线组合：矩形的使用强化了LOGO的系统性和结构感，代表了平台严格、标准化的管理流程。点线的结合则增添了科技感，传递出平台以科技为驱动力、依托数字化工具进行碳足迹核算与评估的核心理念。

This logo cleverly integrates the elements of the letters E, C, and F within a minimalist structure, presenting a clear, modern, and tech-oriented visual impression. The design emphasizes the unity of form and function, using simplified geometric shapes and lines to convey the platform's core values of standardization, precision, and innovation.

Representation of the ECF letters:
Through geometric treatment of the letters, the design combines rectangles with diagonal cuts to deliver the platform’s key messages in a clean and powerful manner. This approach enhances visual guidance while aligning with the concept of "emission reduction" in carbon footprint. Each letter maintains its own distinct form yet remains interconnected with the others, reflecting the platform’s multi-dimensional services and capabilities.

Rectangular framework and dot-line composition:
The use of rectangles reinforces the systematization and structural integrity of the logo, symbolizing the platform’s strict and standardized management processes. The integration of dots and lines adds a technological touch, representing the platform’s tech-driven approach and its reliance on digital tools for carbon footprint...Read More

【我司案例】BIG BRAINS｜留学品牌logo设计

Thu, 26 Jun 2025 23:43:50 -0700

本LOGO以“大脑”与“纸张”两大核心意象为基础，采用同构设计手法，巧妙融合大脑的脑沟结构与卷起的文书边角，将“思维”与“写作”这两个品牌关键词有机统一。

整幅图形以流畅、简洁的线条呈现，既保留了视觉上的智慧象征，又传递出一种亲切而不疏离的品牌气质，恰如品牌本身强调的“高认知力”与“陪伴式写作”双重特质。

标志图形紧扣品牌名 Big Brains 的内涵，通过视觉方式突显出“有思维力的写作指导”这一差异化定位。它不仅代表智力与逻辑，更象征写作过程中深入思考、精准结构与真实表达的全过程。

整体视觉既具教育行业的专业性，又不失语言服务的温度感，为品牌构建起高辨识度的标识系统，适配线上线下多场景传播。

This logo is built upon two core visual metaphors: the brain and the sheet of paper. Using an isomorphic design approach, it cleverly integrates the brain’s sulcal patterns with the curled edge of a document, organically uniting the brand’s two key concepts—thinking and writing.

The entire graphic is rendered with smooth, minimalist lines, preserving the visual symbolism of intelligence while conveying a friendly and approachable brand character. This reflects the brand’s dual emphasis on high-level cognitive ability and companion-style writing support.

The design closely aligns with the brand name Big Brains, visually highlighting its unique positioning as thinking-driven writing guidance. It symbolizes not only intellect and logic but also the entire writing process—deep reflection, precise structuring, and authentic expression.

Balancing the professionalism of the education sector with the warmth of language services, the logo builds a highly recognizable visual identity system, well-suited for both online and offline communication...Read More

【我司案例】科学智能学院｜学院logo设计

Thu, 26 Jun 2025 23:35:58 -0700

北京大学科学智能学院（Ai4S）LOGO以“AI”为核心创意，结合“4S”表达“Artificial Intelligence for Science”的理念，突出学院致力于人工智能与科学研究深度融合的使命。标志中的字母“A”和“i”均采用拟人化设计，抽象构成智能生命体的形象，象征人与人工智能之间的沟通与协作，也寓意以人为本的技术发展方向。整体采用深红色调，呼应北大校色，展现出学院的学术底蕴与科技前瞻性。

LOGO整体造型简约现代，科技感十足，具备良好的识别度与延展性，能够广泛应用于官网、学术活动及对外交流场合。该设计不仅传递出学院推动智能科技服务科研创新的战略愿景，也体现出其融合交叉学科、引领未来科技的核心价值。

The logo of the Academy for Intelligent Science at Peking University (Ai4S) centers around the concept of "AI" and incorporates "4S" to represent "Artificial Intelligence for Science," highlighting the academy’s mission to deeply integrate AI with scientific research. The letters "A" and "i" are both anthropomorphically designed, forming an abstract representation of intelligent beings, symbolizing communication and collaboration between humans and artificial intelligence. The use of deep red aligns with Peking University’s traditional color, conveying a sense of academic depth and technological foresight.

The overall design is modern and minimalist, with a strong sense of technological identity and excellent recognizability and adaptability. It is suitable for a wide range of applications, including official websites, academic events, and external communications. The logo not only reflects the academy’s strategic vision of using intelligent technology to drive scientific innovation but also embodies its core values of interdisciplinary integration and leadership in future-oriented research.