·
Bufle是一家位于伦敦唐人街的亚洲甜品店,因为奇特的店面结构与发展规划,委托人希望设计一个系列Logo,即相互关联,又可以独立使用。在评估了详细要求与受众人群之后选择了粘稠液体向下缓慢流动的感觉来塑造系列Logo的轮廓同时也呼应店内的“甜品”属性,颜色上采用了能联想到亚洲的红色。字体则以传统的time roma配合竖排英文来模拟亚洲品牌的感受。在图形元素的选择上以“饴”字来进行演化。因为这个字在中文与日文中均即指代糖同时也表示乐观幸福的生活状态。延伸的子Logo则在轮廓不变的基础上根据对应的产品进行了一些变形。
![broken image](http://user-assets.sxlcdn.com/images/63120/Fqq8iwcNeowm5-T4__rWxu0LUhF_.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/FtOeDiErAQz-oY6FpwgCo-ZGx0qR.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/Fm3XYSnc9FzQTaSOjhrUVIkuCCOR.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/Fl97v-iQsWxlMT3btKUqIHk6IKQR.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/Fl9TQUjFfhCKUHoIOVNqTFVBt1Sq.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/FgdMOrMjhpgAoPfE5jkVaCGLcmtG.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/FkoFmKw7U1aT_U-MoF0-fBU3xYse.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/Fgamo86JUnlAJ1E6JBerxM17XOSS.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/Fha64z4GEjs2Uytfaaq0A7cfZous.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/FsDpZzzCA8n5268o6PD77qPHTEHd.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/FtEug9fx07B3KumZ7W9PWDpCfshi.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)
![broken image](http://user-assets.sxlcdn.com/images/63120/FvTcYSrxxnPk8_U3A1Rg849HuwvX.jpg?imageMogr2/strip/auto-orient/thumbnail/1200x9000>/quality/90!/interlace/1/format/jpeg)