【我司案例】中国空手道协会示范团｜logo设计

本标志以圆形为基本构型，象征“道”的哲学精神与东方文化中对完整、循环与和谐的理解。图形借鉴“太极”理念，以现代方式演绎“动与静”“刚与柔”的对立统一，体现中国空手道注重的内在秩序与身心合一。

标志采用黄色与藏蓝渐变，分别寓意光明荣耀与沉着力量，增强整体的专业性与文化辨识度。图形中心以抽象造型展现空手道选手的防守姿态，传达克己、专注与敬礼精神，体现“以技传礼、以形立范”的使命。

整体构图在静中见动，于柔中藏刚，负形设计暗含巨浪与朝阳意象，寓意空手道精神在新时代中不断向上、广泛传播。字体方面，中文采用厚重书法风，英文字体则为现代无衬线，呈现庄重权威与国际视野的统一。

This logo is based on a circular structure, symbolizing the philosophical concept of the "Dao" and the Eastern cultural values of wholeness, continuity, and cosmic harmony. Inspired by the Taiji (Yin-Yang) principle, the design presents a modern interpretation of the balance between motion and stillness, hardness and softness—reflecting Chinese Karate’s emphasis on inner order and the unity of body and mind.

The color gradient of yellow and dark blue conveys a dynamic visual contrast: yellow represents light, honor, and heritage, while dark blue symbolizes composure, resilience, and strength. At the center, an abstract figure depicts a Karate practitioner in a defensive stance, conveying the spirit of self-discipline, focus, and respect—embodying the mission of "teaching etiquette through technique and setting standards through form."

The overall composition reveals movement within stillness and strength within softness. The negative space subtly forms the image of rising sun beneath crashing waves, representing unwavering faith and hope amidst challenges, and symbolizing the continuous rise and wide dissemination of Chinese Karate spirit in the new era. The Chinese typography adopts a bold calligraphic style to convey authority and dignity, while the English text uses a modern sans-serif font to reflect openness and international vision.